INFORMATION RESOURCES, INC.
Information Resources (IRI) is one of the premier enterprise-level market information solutions. IRI sells a host of services, software, and data warehousing products to the CPG community and segment participants.
BlueBolt had the pleasure of working with IRI to completely redesign and redevelop their website, from the ground up...quite an undertaking, considering there were thousands of pages, some with data, some with complex reports, some had data sheets, and/or files attached. BlueBolt worked with IRI administrators to make sure that content was transferred accurately and efficiently.
Some of the key elements built into the IRI website include:
- Premier Webside Design, optimizing container usage, and user experience design
- Built on a robust Content Management Framework
- Content Administrable Flash homepage
- Product Database
- Product Detail Page
- Custom Articles/Publishing module, to effectively deliver content strategically
- integration of 3rd party Email Marketing product