Be focused on the Bottom Line
If a website does not make money on its own, it's likely that it will take a lower priority than other projects that require funding.  There are many ways to produce self-sustaining website solutions, if that is the goal.  We can help figure out what will work for any organization.

Have the support of the highest levels of management
If management doesn't believe that the website should be a strategic asset for the business, they are likely to have issues making the website a successful venture.  We can help make sure that buy-in is established at all levels of the organization in order to maintain momentum on the project.

Have attainable goals ... then, measure against those goals
Know what success looks like and be able to gauge those levels.  It is wise to set tough, but attainable, goals and put in a system that tracks progress, and then, determine if they have been reached.  This also means making sure the resources responsible for the web solution have the right tools to do the job and do it well.

Be dynamic and fluid - Expect all areas to change over time
A website is not a "build it and forget it about it" type of project.  The days where that might have worked are long gone (if they ever really existed).  Dedication to the solution solution is required .. to evolve and help your business stay fresh, competitive, and customer focused.