With SEARCH ENGINE OPTIMIZATION, the most important concepts are the basic concepts, crafted ingeniously by the big search engines.

BlueBolt doesn't care to cross or second guess the search engines.  We want to stay on their good side, watch intuitively how they handle the data they gather, and impart that knowledge to our clients.

What BlueBolt will not do is read too many blogs, or take on too many opinions, from people that make ONLINE ASSUMPTIONS around how the search engines work, without having empirical evidence or at least a concrete strategy, as to how to successfully gain search engine strength.