Search Engine Optimization (SEO) is vital lifeblood to your website and the
business your website brings you. SEO makes your page appear when a
person does a Google, Bing, or Yahoo search query for keywords that are
relevant to your business.
your site isn’t searchable by the search engine giants (mentioned
above) your website is missing opportunities for organic traffic and
First let’s discuss what SEO actually does.
One of many things that SEO does is allowing search engines to index your
site. Having your page indexed helps it rank higher within the search
engine community. A higher rank means better positioning for your
business (more visibility, higher search status = more clicks).
To make your site more SEO-able keep in mind that search engines don’t just match words from a query
search to words on the web. Search engine’s must go beyond simple word
matching. They do this by relating the search query to relevant,
related content. If the content on your site isn’t rich, sustainable
and accurate to your business, you will not rank highly on search
Therefore, spending time developing and managing quality, useful and informative
content for your site is crucial to your SEO (see #1 below). Google’s
SEO algorithm, PANDA, searches sites for violations - duplicate content across a site, too
little content, redundant ads, and sites that have been blocked by
Google users excessively. Sites with violations such as these will be
penalized and will not show up in search queries.
OK, now you’re ready for 5 Considerable SEO concepts:
1. Content Quality.
- Is your site’s content relevant to your business? Do the words on your site thoroughly describe what your business does?
Is the content useful? Your content needs to provide your customers with valuable information that they can actually use! Search
engines are tailored for the user, so if the search engines determine
your content to be what the user wants, you will show up in their search
- Is the content up-to-date? Content should be timely and must reflect current trends, upcoming events and hot topics.
- Tip: Create a Blog for your company. A company blog will keep your employees constantly
searching for new ideas, therefore learning and growing. A blog is also
an effective way of generating content that is applicable to your
business (if it’s created by your employees, it will most likely be valuable to your customers).
WARNING: if the idea of code scares you, skip to #3!
- Page Title tags must be relevant to content and described in about 6-7 words.The Page Title is what shows up in the top tab of your browser.
- Meta description tags need to accurately describe content in less than 7 words.
- Relevant keywords should be used to explain headlines and subheads
- In the visible page text, include words users might choose as search
query terms to find information on your site (See #3 below).
- Understanding what words your target audience uses in search engines
to find your business is key. This information is found using web
analytics and metrics. Try Google Analytics.
- Use the Google Keyword tool to find out how many people - globally or
locally - are searching specific words and phrases. This will help you
decide on valuable keywords to use in your SEO.
Consider long tail and short tail keyword searches. A long tail
search (ex. 17 inch LCD TV Free Shipping) vs. a short tail search (ex.
LCD TV). A person performing a short tail search is probably looking to
browse brands whereas a long tail search is more specific.
Consider different spellings (color vs. colour), language, number usage, etc.
- Use this knowledge and apply exact matches of your findings to your HTML tags and content.
- Speed. Does your page load quickly? If not, no one will wait around to see it.
URLs. Must be concise and descriptive of key messages otherwise they will hold back your SEO potential. URL optimization also works better when the URL matches your page Title, as described in #2.
Can search engine spiders crawl your website? If the spider cannot
easily crawl your site, your site will not be indexed on a search
engine. More tips on crawling here.
Remember that spiders cannot search information that exists behind
forms on your webpage - this stuff stays hidden, so any valuable search
info should not be behind your forms.
- Link Structure. If links are poorly structured or broken search
engine spiders will skip through them on your site, thereby decreasing
your ranking. Broken links are frustrating for visitors because when
they click on the link it either takes them to an unintended location or
doesn’t work at all. Check and double check your links regularly to
make sure they are working properly.
For more tips read: 24 Eye-Popping SEO Statistics
Remember this: Visibility is key. With billions of documents and sites on the web, it is
important that people see your site in the top hits of their search
query. Most click-throughs go to the #1 result of a search query. The numbers are significantly less for results 2, 3, 4.......
Don’t Forget Multimedia
Appearing at the top of search results is definitely important to helping people
find your business, BUT having multimedia and content in other locations
than just your web page will greatly increase your SEO.
Uploading videos and multimedia projects (slideshows, podcasts, webinars...) to
YouTube channels is a great way to do this. Content like this is going
help you be found by YOUR audience, that is, people who are looking for
the services and products your business provides.
TIP: Having multimedia content on other high-ranking web pages will also
greatly improve your SEO - for example, get your company’s video featured
on a trusted website that isn’t directly related to your business (i.e.
Yahoo, local news stations, PBS, Technology sites....any place your
consumers will look for information).
SEO is a Process
SEO is an important step in the evolution of making your web page and
business more profitable. Keep in mind that if your site isn’t designed
properly people aren’t going to find it or use it. BlueBolt
specializes in developing and managing web pages that are fluid and
coherent. Contact us to discuss your business SEO and web page development.
Now, go update your site’s content and create, create, create!!!!