R ather’s website scored perfect marks in both design and content, with very high marks in interactivity, copywriting, ease of use, innovation and technology. One judge remarked, “Great high contrast design and vibrant imagery leads the user to the content they seek.”
Chicago – September 16, 2022: BlueBolt, Inc. and Rather Outdoors today announced that they have been awarded “Outstanding Website” by the Web Marketing Association, which was part of Rather’s multi-brand ecommerce website solution launched on the Optimizely platform.
Rather Outdoors, a global outdoors corporation, unites some of the most legendary brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Fox, Matrix, Salmo and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide, in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. Rather Outdoors’ mission is to protect and respect the world’s greatest outdoor brands, passing them on to future generations stronger than when they found them.
Part of creating a cohesive, customer first experience for Rather’s brands was to bring disparate websites under one hierarchical architecture on the leading digital experience platform. Optimizely provides best in class content management, ecommerce, digital asset management and optimization capabilities in one robust software platform.
“Our team gained a lot of synergy by bringing all our websites and digital assets onto the Optimizely platform, streamlining website operations for our marketing and IT teams. We are now able to create timely content without the involving an agency or developers. The customer impact has also been quite dramatic in both North America and Europe, with many great year over year statistics increases,” shared Roscoe Rush, Technical Delivery Director at Rather Outdoors.
The Web Marketing Association independently judges each website entry. Rather’s website scored perfect marks in both design and content, with very high marks in interactivity, copywriting, ease of use, innovation and technology. One judge remarked, “Great high contrast design and vibrant imagery leads the user to the content they seek.”
“We are grateful to the Web Marketing Association for the award of Outstanding Website. While it is always great to win a third party industry award, what this honor truly signifies is an excellent client/agency partnership that enabled our joint team to launch a comprehensive, multi-brand, multi-lingual website solution enabling global ecommerce with an exceptional customer driven experience, which continues to drive ROI for our client,” shared Chris Risner, Chief Strategy Officer at BlueBolt.
If you have any questions on how BlueBolt can leverage our ecommerce expertise to help your team crush your KPI’s, please either connect with us via this form or email us at hello@bluebolt.wpenginepowered.com.
About BlueBolt
Founded on Midwestern values, BlueBolt is an award-winning, full service digital agency. Our BlueBolt team is a group diverse, talented and senior level members, distributed across the USA, who empowers exceptional digital marketing and ecommerce solutions worldwide. Since 2005, BlueBolt has had the privilege of working with some truly amazing clients including: SRAM, HockeyShot, Boost Mobile, DISH Network, and many others. We partner with the leading platforms, including Optimizely, Shopify Plus, BigCommerce, Amplience and ContentStack to implement solutions that make our customers’ digital goals a reality. Learn more at www.blueboltsolutions.com.
