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Is Your Organization Ready for a Product Information Management (PIM) Solution? How to Know for Sure
Evaluating whether an organization is ready for any technology solution is difficult, including a Product Information Management (PIM) solution. Luckily, there are several common factors that can be analyzed to determine the potential fit for a PIM.
CMO v3.0: The Enlightened Buyer

The evolution of buyer behavior in an increasingly digital world creates a new generation of marketing strategy.

The Role of Auto-Classification in Enterprise Search

Auto-classification has the potential to revolutionize the way users within a network search for data. However, understanding the role machine learning plays in enterprise search is necessary before implementing any changes.

Effective Use of Social Media with Marketing Automation Can Greatly Increase Sales

Marketing automation software allows businesses to automate various social media activities in order to boost their online presence and promote brand awareness, providing a positive effect on sales.

A look into How Marketing Automation Impacts B2B Marketing

As opposed to B2C marketing, B2B customers are much more sophisticated. They are more informed about the marketplace and take their time to seek out information and to make highly informed decisions based on their market research. Businesses that sell to other businesses (B2B) need to consistently remain at the top of the mind of their prospect list and well as maintaining critical relationships with their existing customers.

Best Ways to Generate Leads for Your Marketing Campaign

Among the many challenges that businesses face, one of the most significant one is finding the right people who will be interested in the products and services. Data collected by CSO Insights shows that 68% of B2B companies still struggle with lead generation. This article discusses ideas on how to generate more leads.

Predictions for the Direction of Enterprise Search in Membership Associations

Based on the current technology and the features most requested, this blog post explores some of the most likely predictions for the direction of enterprise search in membership associations. 

Lead Workflow is a Critical Component to Marketing Automation ROI
A critical component of obtaining a return on investment from marketing automation is the use of lead workflows. If marketing automation is the engine, then lead workflows are the fuel through which leads are converted into customers.
How Personalizing The Enterprise Search Experience Can Increase Performance
Search personalization is one of the latest methods for improving search results. Now used within search engines, it is a tool companies need to implement in order to boost productivity by reducing search times while providing higher quality results.
The Positive Effect of Email Personalization on Email Campaign Performance
Personalized emails draw more attention from recipients and have higher open and click through rates. With these emails being much more effective, they breathe life into email marketing campaigns and improve email campaign performance.