MusicDirect

MusicDirect


Music Direct feeds the world's growing passion for vinyl records and hi-fidelity audio gear. BlueBolt built Music Direct's original e-commerce site in 2011 and business has boomed ever since. As business doubled and then tripled over the years, that first site served the company well as it was gradually integrated more and more tightly into the enterprise. When the time came to look for a more robust solution with modern marketing capabilities, Music Direct again turned to BlueBolt, and we helped design and implement a new commerce platform with improved UX and product search capabilities.

The latest solution is fully mobile compatible and allows users to quickly find and assess products through imagery, voluminous product information, and user comments. If a customer has a question they are encouraged to post it so that everyone can benefit from the answer. The checkout process is thoroughly integrated with the ERP to ensure accurate display of tax and shipping costs, and so that promotions are properly validated and applied.


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