Retailers face ever increasing competition from many different directions. It pays for each retailer to be efficient and nimble. Using the right combination of technology and processes to give each an edge is critical to their success. This is particularly true as the average customer's expectations continue to skyrocket. There are just too many companies setting the bar very high. Each retailer needs to figure out how they are going to keep up.
The way consumers interact with their favorite brands continues to rapidly evolve as new technologies continue to hit the market. And with these changes, brands must constantly adapt to deliver compelling experiences that make it easy to interact with their customers – when and where they choose. Gone are the days of sampling putting a product catalog and eCommerce storefront up. The new frontier is providing experiences that deliver value – interactive content that seamlessly blends commerce into the overall user experience.
Brands must be able to execute in this new digital age, to stay upfront with an increasingly digital consumer. Creating valuable content is one piece of the puzzle. Leveraging technology and right online user experience is the other.
At BlueBolt, we know there are many considerations when building a digital commerce site – from platform technology, to point solutions, to user experience design. Our goal is to help our customers navigate the options that exist and choose the technologies to will support your business now and scale with you into the future.
BlueBolt has over 10 years of experience in delivering blended content and commerce solutions for our customers. In the early days, it was usually a combination of eCommerce, CMS, and custom coding to achieve a truly unified experience. Today, the right technologies exist to deliver a unified commerce and content experience for the B2C shoppers.
We know that the B2C buyer has a different set of expectations than a B2B buyer – and that the experience must be supported by the right technology.
Get in touch now to see how BlueBolt can help you decide and implement the right technologies and design to support the growth of your brand.