In the first phase of work, SRAM worked with BlueBolt to enable their robust network of bike manufacturers, distributors, and retail partners through an Episerver-based B2B digital commerce site. This was a complext build to deliver a robust experience, tailored to the type of customer, their specific products, and their specific pricing. This required complex rules and implementation effort to enable content surfacing and search resultst that were tailored to the specific customers, as access to different products are controlled.
Following the launch of the B2B Commerce site, SRAM knew they had an opportunity with their B2C site to expand their market reach, own their brand experience from start to finish, and better understand their customers’ buying patterns and needs. They were looking to create and launch a new digital destination that included:
- A redesigned site experience on desktop and mobile to enable a frictionless research and buying journey across the site, including a shared shopping cart across brands.
- Provide refreshed brand experiences for Quarq and Zipp, with the addition of the “My Account” section that enables users to store their information, access order history, and create wish lists, resulting in more meaningful customer touch points and encouraging brand loyalty across all of SRAM’s brands.
- Provide a way for their loyal fanbase to further immerse themselves in the SRAM lifestyle and connect with the brands directly.
Looking for a partner with deep technical expertise, SRAM continued to work with BlueBolt on their B2C project. BlueBolt developed the solution on the Episerver Commerce platform, leveraging the brand’s previously implemented B2B site and infrastructure to create an experience that demonstrates the excellence of the SRAM brand, while providing not only a way for customers to purchase, but also to learn more about SRAM products through rich content.