CMO v3.0: The Enlightened Buyer

The evolution of buyer behavior in an increasingly digital world creates a new generation of marketing strategy.

Effective Use of Social Media with Marketing Automation Can Greatly Increase Sales

Marketing automation software allows businesses to automate various social media activities in order to boost their online presence and promote brand awareness, providing a positive effect on sales.

A look into How Marketing Automation Impacts B2B Marketing

As opposed to B2C marketing, B2B customers are much more sophisticated. They are more informed about the marketplace and take their time to seek out information and to make highly informed decisions based on their market research. Businesses that sell to other businesses (B2B) need to consistently remain at the top of the mind of their prospect list and well as maintaining critical relationships with their existing customers.

Best Ways to Generate Leads for Your Marketing Campaign

Among the many challenges that businesses face, one of the most significant one is finding the right people who will be interested in the products and services. Data collected by CSO Insights shows that 68% of B2B companies still struggle with lead generation. This article discusses ideas on how to generate more leads.

Top Ways to Use CRM to Close More Sales
CRM is a vital tool that can help businesses in just about every industry improve their client relationships and assist sales team members to pursue and ultimately close more sales.
Lead Workflow is a Critical Component to Marketing Automation ROI
A critical component of obtaining a return on investment from marketing automation is the use of lead workflows. If marketing automation is the engine, then lead workflows are the fuel through which leads are converted into customers.
A Simple Explanation of How Account Based Marketing Works

Account based marketing (ABM) is a highly efficient and effective system that eliminates a lot of the low-quality leads that come from more traditional marketing techniques. ABM does this by focusing on the target first - the companies and employees within the company that have the best chance of buying the organization's products and services.

The Positive Effect of Email Personalization on Email Campaign Performance
Personalized emails draw more attention from recipients and have higher open and click through rates. With these emails being much more effective, they breathe life into email marketing campaigns and improve email campaign performance.
Top Ways to Build a Quality Email Marketing List
Email marketing has become one of the most efficient ways of generating leads and nurturing them down the sales funnel in order for them to make a purchase. It is important to build a quality email marketing list that allows you to maintain contact with potential leads and build strong relationships with them.
Best Ways to Follow-Up with Sales Leads without "Checking in"

Following up on sales is not the easiest of tasks. This blog post discusses why the "check in" email or phone call follow-up doesn't work and what should be done instead.