Client
Adtalem Global Education
Website
Category
- Digital Strategy
- CMS Implementation
- Managed Services
Software
- Optimizely CMS
- Optimizely Personalization
Higher Learning, Higher Standards: How BlueBolt Elevated Walden University's Online Experience●
Adtalem Global Education is a leading provider of educational services dedicated to empowering students and professionals worldwide. With a mission to expand access to high-quality education, Adtalem operates a network of institutions and services that span healthcare, financial services, and other critical industries. Its portfolio includes renowned institutions like Walden University, which focuses on online degree programs tailored to working professionals. Through a focus on transformation, strategic investments, partnerships and collaboration, Adtalem is ushering in a new era of academic offerings that drive equity, experience and outcomes for students and organizations engaged in a shared goal of achieving their full potential in their communities and industries.
Walden University, a part of Adtalem Global Education, needed a powerful and flexible content management system (CMS) to elevate its digital presence. The challenge was to implement a marketing website that supported personalized content, integrated seamlessly with existing workflows, and adhered to high standards of accessibility. Adtalem partnered with BlueBolt to bring this vision to life.
Service Provided:
- Custom Website Development
- In-Depth Discovery
- Technical Consulting
- Integration with Third Party Applications
- Project Management
- Account Management
- Ongoing Services and Support
Adtalem Project Highlights●
Drupal to Optimizely CMS
Adtalem came to BlueBolt with designs and a need. BlueBolt conducted a thorough review of the client’s designs and functionality requirements to align development with their branding and user interface expectations.
Discovery
BlueBolt began the project with an in-depth discovery phase, collaborating closely with Adtalem to identify and catalog essential features, functionalities, integrations, and user experiences critical to Walden University’s operations.
Custom Integrated Forms with Personalization
BlueBolt created sophisticated custom forms that dynamically changed content based on inputs and geolocation. This approach improved engagement and lead quality, providing prospective students with a streamlined experience.
Accessibility Compliance
Walden University’s marketing website prioritized accessibility. BlueBolt implemented industry-standard accessibility features, ensuring the site met compliance standards while delivering an inclusive user experience.
Walden University, a premier online education institution under Adtalem Global Education, required a comprehensive upgrade for its marketing website. The goal was to migrate from an older SiteCore site to a robust CMS—Optimizely—without losing the functionality and features that supported the institution's mission of empowering students through accessible education. BlueBolt was entrusted with this transformation, combining technical expertise and strategic insights to deliver a cutting-edge digital experience.
BlueBolt leveraged the powerful capabilities of Optimizely CMS to build a responsive, flexible, and user-centric website. The CMS enabled easy updates and efficient content management, empowering Adtalem's WaldenU marketing team. Every essential feature from the old site was carefully documented for it's implementation on the new platform, including dynamic lead generation forms, student resource pages, program-specific landing pages, and accessibility compliance.
The new site retained all critical features from the legacy platform while incorporating modern enhancements. The client-provided design was brought to life by the skills of our development team. And most importantly, Optimizely’s user-friendly interface enables the Adtalem team to efficiently manage and update the website.
Successful Graduation●
BlueBolt’s meticulous approach to discovery and implementation ensured that Adtalem’s Walden University marketing website not only met but exceeded expectations. By preserving essential features and building on a future-ready CMS platform, BlueBolt helped Adtalem create a digital experience that reflects its reputation as a leader in online education. The move to Optimizely empowered the team with a user-friendly interface, streamlining content updates and campaign management. Optimizely's scalability and reliability has enabled Adtalem to focus on driving engagement and supporting Walden University's mission. This successful migration not only modernized their digital presence but also established a foundation for future growth and innovation.
