Offering Comprehensive, Digital Training to Orthopedic Surgeons Worldwide:●

The Orthopaedic Trauma Association hired BlueBolt to help them combine data from many digital training sources, including the OTA International Journal, Journal of Orthopedic Trauma, OTA’s website, the Orthopaedic Trauma Association Learning Center and OTA’s Community website. Across their omnichannel training opportunities, content is offered to patients and surgeons alike, with physicians having access to member content, which includes conferences, continuing medical education opportunities, and an online community. Given the complexity of OTA’s mission and training materials, BlueBolt recommended implementing BravoSquared to harness its Federated Site Search capabilities in order to unite all OTA’s content in one site search experience. BlueBolts’ team reviewed OTA’s existing data sources and format, analyzed the data and meta-data structure’s readiness to support business objectives, current deficiencies in search, and future goals. This process helped document a plan for how all data points from each content source would be acquired for the search index.

An important process in creating a Federated Site Search experience is working with a designer to ensure results are delivered in a unified, engaging manner that is also consistent with brand guidelines. BlueBolt’s creative team worked with OTA to design the best template and landing page for their site search results. During this phase, BlueBolt worked with the client’s team to understand what needed to be accomplished from a template perspective, so that everyone was in agreement before development started.

For OTA’s project, BravoSquared’s search interface features included:
- Faceting capability – Provided users with ways to filter the results of a keyword search
- Content segmenting – Grouped content by type or source
- Differentiated results display by content type – Allowed search results to be displayed differently according to content type
- Specialized media display – Enabled video and image results to be consumed within the search results, by triggering a pop-up lightbox
- Sorting control –Allowed users to sort content according to different characteristics found in the data
- Data collection – Pulled content from many sources, including associated taxonomy and relevant meta data to assist in search relevancy tuning
- User interface creation – Created HTML templates for the search input box, main search results page, and search results interface, using best practices of responsive design
- Bravo cloud configuration – Configured the cloud to host client data and provide search functionality

BlueBolt’s team also continues to perform search relevancy tuning monthly in order to apply global preferences for results ranking. This tuning process establishes the best balance between different variables that can affect search rankings, such as the balance between the recency of content versus how well the content title matches the search keyword. This process also enables OTA’s team to prioritize content type search results, based on their members’ needs. Ultimately this process ensures that the search process is continually fine-tuned, converting, and meeting OTA’s goals overall.